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With record attendance at its Worldwide Partner Conference in DC this week, Microsoft (MS) has continued to focus its extensive coterie of partners on the benefits of the cloud. We expect that utilities will be interested in areas where the cloud can be applied, whether public or private. Of course, this conference is primarily for partners, so it is all about enabling partners. And the MS theme is partners, based on its philosophy of the commoditization of the industry. As always the technology is cool, but it's up to the partners to provide use cases in the utility industry to see how it can be applied to the best benefit of a utility company. So, we spent time talking to the partners, attending keynotes with the MS stars and wandering the exhibit floor. Here's a heads-up for utilities on the possibilities.

Recently, I had the opportunity to speak at an executive breakfast briefing hosted by WellPoint Systems in Houston, Texas regarding the value being delivered from the digital oil field. While most of the largest oil and gas companies in the world have a digital oil field strategy, the vision and approach varies by company. As the application of the digital oil field has matured, a clearer picture is developing on best practices, but what continues to elude companies is metrics for the return on investment (ROI).

"Imitation is the sincerest form of flattery" so I'm going to flatter Sam Jaffe of IDC Energy Insights and add three more things that I learned at the Next Generation Utilities conference held in Dallas this week. Learnings were from utilities that ran the gamut - from those who are hot and those who are cool on inteligent grid and smart metering, from business to IT, from IOUs, munis, to independent transmission companies to regulators. Companires like Exelon, OGE, Pepco, PG&E, SCE, Dominion, Toronto Hydro, Glendale Water and Power, National Grid, AEP, Alliant, NStar, El Paso, Hawaiian Electric, etc. Take a look at Sam's Renewable and Distributed Energy blog. Of course, if I had to put down everything I learned, it would take me the three days I spent there. So here goes on three:

On March 23 - 25, The SPE Intelligent Energy Conference took place in Utrecht, The Netherlands. The biennial event had more than 1,500 attendees converge on the Jaarbeurs Center to examine the impact of intelligent energy on the exploration and production sector.

I personally embrace industry trade shows as a way to learn, make new connections, and reconnect with friends and old acquaintances. When I attend conferences, I have the (rare) opportunity to step out of the analyst role and use those moments to listen and ask questions in, what I consider, an informal setting, where people are less scripted and generally more at ease. Though there are folks who are always scripted and seldom at ease with an industry analyst. That's the nature of the beast I suppose.
This year, I made a point to pay closer attention to the vendor community's take on the industry, frequency of mentions along the lines of themes, if you will, as well as some general observations.

There's definitely excitement in the air about the future of utilities and the role of new technology at Distributech. Even though there have been a few shadows cast on smart metering in California and new testing standards in Texas, utilities are moving forward with plans to enable the smart grid, not just the meters. And they are addressing some of the concerns raised by implementing better protocols and more customer education.

I've just wrapped up my participation in the Next Generation Utilities Summit APAC in Singapore – attended by approximately 70 utility executives and vendor representatives from across the region. To say this was a multi-cultural event is an understatement. As an example, last night at dinner I sat at a table with delegates from New Zealand, Australia, China, Vietnam, Canada and India and listened to strolling Philippino musicians playing Bob Marley cover tunes. But I digress. From a business perspective, the top issues discussed at the event had a lot in common with the rest of the world – the smart grid and renewable energy.

One of afternoon sessions at the SAP Influencer Summit is focusing on the application of technology to the industry verticals. SAP has always had a strong commitment to industry verticals. But, business models and even industries are changing as we speak with different ecosystems and networks. The challenge is how to construct an architecture that can meet the needs of changing industries, but still address the verticals. So far, the one answer provided by SAP that is clear is in the industry packaging of analytics.

The Platt's Global Energy Awards is still the pace to be when it comes to events in the energy industry. The atmosphere at the Cipriani is elegant, the networking excellent, the food good and the fashions are tremendous. Of course, it's not all about that (although those are reasons that I like attending!). The event provides a picture of where the industry is heading. And this year, Anadarko walked away with two of the main awards – the Energy Company of the Year and the CEO.

At the Platt's Global Energy Outlook Forum last week, sustainability was the buzz word in the week leading up to Copenhagen. Sustainability, however, means different things to different people. The first session focus was more on sustainability as in "energy security" and economics, while the utility oriented second session was on emissions. Surprisingly, there was relatively little discussion of the smart grid.

At the recent Oracle OpenWorld 2009 in San Francisco, which is the largest gathering of Oracle customers, partners, developers, and technology enthusiasts, a prevalent theme was Oracle's unwavering commitment to open standards and integration.

New enhancements and future technology is the centerpiece of this year's Ascent users' group conference. The company has been on a disciplined road map toward migrating all of its application to a .net platform and the wisdom of its approach shows not only in the application architecture, but also the functionality enhancements made along the way.

Collaboration for Innovation was the theme of the second annual SAP North American utilities event held last week in Washington, D.C. And collaborate we did. Six hundred attendees, most utilities who use SAP, were present for three days of user testimony. The buzz was really about the traditional and the new. Customer relationship management and asset management sessions were overflowing, and there was a keen interest in all things related to business processes, applications and data to support the intelligent grid.

I'll admit I'm a bit jaded when it comes to conferences, especially since I've attended hundreds of them during my career, but the Autovation conference this week in Denver seemed to have hit a new low. It's a tough market for events – sponsors have cut their marketing budgets, attendees have had their travel budgets slashed, and there's plenty of competition. In the case of Autovation, holding the event the week before GridWeek was a big mistake. However, you would have thought that an event focused on smart metering would still have a fighting chance. Not so. The real story here seems to be that buyers are waiting to see if they get stimulus funds before spending any money. Nearly all of the exhibitors agreed that the American Recovery and Reinvestment Act (a.k.a. the stimulus package) has thus far had a distinctly non-stimulating effect. Indeed, it seems to have frozen technology spending by utility companies. Just ask Itron, which saw it's Q2 revenue decline in North America by 21% compared to the same quarter last year.